HOLA!

Thirty years inside the most iconic technology companies in the world. 

Now partnering with VC/PE, Founders, and CEOs at critical inflection points.

Sandra has spent thirty years inside some of the most iconic technology companies in the world — Adobe, Intel, and Microsoft — not as a bystander, but as a builder. She launched businesses from zero to one, scaled them from one to many, and turned emerging technologies into global industries.

From pioneering innovative marketing strategies to winning prestigious honors from Cannes to Clio, Sandra's journey has been defined by a dynamic exploration of new frontiers — wearables, 3D spatial computing, and the intersection of fashion, sports, and media. She's been a driving force behind digital evolution in every room she's entered.

As a sought-after speaker and advisor, Sandra shares her insights on technology, marketing, culture, and leadership. 

Her expertise has graced the pages of Elle, Cosmopolitan, CNN, Forbes, Fast Company, and NBC News.

Beyond her professional endeavors, Sandra is deeply invested in nurturing the next generation of leaders — with a particular commitment to Women and Latinas in Tech, a cause she treats as seriously as any business she has ever built.

Sandra's accolades include being named one of the   “Top Ten Influencers in Technology” (SportsPro), “Top 100 Women in Technology” (Technology Magazine), “Most Powerful Women in Tech” (National Diversity Council), “Top Women in Sports” (AdWeek), “Top 10 Latina Executives” (LatinaStyle), “Most Influential and Notable Hispanic Professionals in Information Technology” (HiTec) and “Game Changer” (Sports Business Journal).

Beyond her professional endeavors, Sandra is deeply invested in nurturing the next generation of leaders, offering mentorship and guidance. Look out for her upcoming book, "#Going Pro: How To Make It In Corporate America," where she shares invaluable insights and lessons learned along the way.